Professional figures 2.0 in Journalism and technological-emotional change in the Spanish university curriculum

Abstract

The new profiles 2.0 have revolutionized the landscape of Journalism to the growing demand of the labour market. Our goal is to know the use and expectations of these profiles in the journalistic business and to examine the relationship degree between the labour demand and the offer of the university background of journalists and communicators. We use quantitative and qualitative techniques in micro analysis (at a local level) that determine the labour demand and in macro analysis (at a national level) of the subjects on technologies offered by public and private double degrees in Journalism together with other university disciplines. The results indicate that the curricula provide shyly related contents, although social media is increasingly employed in the profession.