dc.creator | Gallego Galán, Inmaculada | es |
dc.creator | González Rodríguez, María Rosario | es |
dc.creator | Font, Xavier | es |
dc.date.accessioned | 2024-06-20T12:21:42Z | |
dc.date.available | 2024-06-20T12:21:42Z | |
dc.date.issued | 2023 | |
dc.identifier.citation | Gallego Galán, I., González Rodríguez, M.R. y Font, X. (2023). A multi-criteria, composite index methodology to measure the suitability of target markets for the hotel industry. Tourism Management Perspectives, 47, 101104. https://doi.org/10.1016/j.tmp.2023.101104. | |
dc.identifier.issn | 2211-9736 (impreso) | es |
dc.identifier.issn | 2211-9744 (electrónico) | es |
dc.identifier.uri | https://hdl.handle.net/11441/160728 | |
dc.description.abstract | This article presents a multi-criteria methodology to identify target markets for the hotel industry, based on objective and quantitative criteria from official statistical sources, using five dimensions: volume, evolution, seasonality, length of stay and expenditure. The methodology allows tourism organisations to: i) identify market indicators that respond to their organisational goals; ii) build a composite indicator that reveals the suitability of these markets; and iii) evaluate market segments based on their attractiveness and their market share. We test and illustrate the methodology using pre- and post-pandemic data for international tourism demand to Spain, illustrating the value of different target markets both for the country's hotel industry and for individual hoteliers. | es |
dc.format | application/pdf | es |
dc.format.extent | 12 p. | es |
dc.language.iso | eng | es |
dc.publisher | Elsevier | es |
dc.relation.ispartof | Tourism Management Perspectives, 47, 101104. | |
dc.rights | Atribución 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | * |
dc.subject | Market segmentation | es |
dc.subject | Target markets | es |
dc.subject | Multi-criteria | es |
dc.subject | Composite index | es |
dc.subject | Hotels | es |
dc.title | A multi-criteria, composite index methodology to measure the suitability of target markets for the hotel industry | es |
dc.type | info:eu-repo/semantics/article | es |
dc.type.version | info:eu-repo/semantics/publishedVersion | es |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es |
dc.contributor.affiliation | Universidad de Sevilla. Departamento de Economía Aplicada I | es |
dc.relation.publisherversion | https://doi.org/10.1016/j.tmp.2023.101104 | es |
dc.identifier.doi | 10.1016/j.tmp.2023.101104 | es |
dc.journaltitle | Tourism Management Perspectives | es |
dc.publication.volumen | 47 | es |
dc.publication.initialPage | 101104 | es |