Artículo
Does the flamenco tourist exist? Motivation and segmentation
Autor/es | Muñoz-Fernández, Guzmán A.
Heredia-Carroza, Jesús ![]() ![]() ![]() ![]() ![]() ![]() Sancha Navarro, Jesús Manuel de García-García, Lucía |
Departamento | Universidad de Sevilla. Departamento de Economía e Historia Económica |
Fecha de publicación | 2023 |
Fecha de depósito | 2023-05-25 |
Publicado en |
|
Resumen | Flamenco is a popular art, symbol of the culture of southern Spain, has a growing number of fans
both from this country and from the rest of the world. This paper tried to find out if flamenco can
be a determinant ... Flamenco is a popular art, symbol of the culture of southern Spain, has a growing number of fans both from this country and from the rest of the world. This paper tried to find out if flamenco can be a determinant motivational element when choosing a destination and if there is a specific flamenco tourist who tries to travel to symbolic flamenco places. The results show evidence of the existence of three motivational dimensions directly related to flamenco: flamenco experience, flamenco brand, flamenco pretext. Also, a so-called ‘musical dimension’ was observed, where the motivation to participate in musical experiences in general prevailed. Based on these motivational dimensions, three types of flamenco tourists were identified: flamenco lovers, friends of flamenco, and musical attraction. It was found that the group formed by ‘flamenco lovers’ has a very high sensitivity to all musical variables related to flamenco, being this one, the most numerous group. |
Cita | Muñoz-Fernández, G.A., Heredia-Carroza, J., Sancha Navarro, J.M.d. y García-García, L. (2023). Does the flamenco tourist exist? Motivation and segmentation. Heliyon, 9 (3), e14134. https://doi.org/10.1016/j.heliyon.2023.e14134. |
Ficheros | Tamaño | Formato | Ver | Descripción |
---|---|---|---|---|
Does_the_flamenco_tourist_exist.pdf | 463.0Kb | ![]() | Ver/ | |