Framing Food Transition: The Debate on Meat Production and Climate Change in Three European Countries

Abstract

The link between meat production and climate change has fostered increasing social debate in recent years. Livestock is a major source of greenhouse gas emissions, among other global problems attached to the meat industry. However, this debate is often presented as one-dimensional, without a comprehensive approach. As the media plays a key role in shaping public perceptions of nutrition, this study aims to examine how the matter of food transition and climate change is addressed by three centre-left media outlets from Germany (Der Tagesspiegel), the United Kingdom (The Guardian) and Spain (El País). A search including the words *meat* and *climate change* in different languages, performed over one year (2021), resulted in a sample of available news items (N = 273). Using quantitative and qualitative methods, we analysed the coverage in terms of scope and use of frames. The results showed a scant number of news items combining climate change and meat consumption, though there were some differences indicating a greater awareness in the United Kingdom. Most of the news items from the three countries applied frames based on solutions from an environmental perspective. Media attention was discontinuous and sometimes determined by political debates, which made it difficult to reflect upon the underlying issues.