Applying forecasting Revenue Management techniques to enrolment management in a university centre

Abstract

Revenue Management methodology is shown to be an innovative application for fixed capacity firms or service entities which require a management system that supports pricing and inventory decision-making. The present research study takes one of the elements of this philosophy – demand forecasting and estimation - as a theoretical basis and applies it to the case study. The aim is to obtain the predicted demand of enrolments in each academic year. This will support the improvement and optimisation of the operations related to capacity management in a university centre