Artículo
Exploring online prices with an advance booking horizon on Booking.com
Autor/es | Sánchez-Lozano, Gloria Patricia
Nobre Pereira, Luis Chávez Miranda, María Esther |
Departamento | Universidad de Sevilla. Departamento de Economía Financiera y Dirección de Operaciones |
Fecha de publicación | 2020 |
Fecha de depósito | 2021-08-18 |
Publicado en |
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Resumen | The online market enables hotels to enhance their visibility and drive up their revenue. This study analysed both
the average room price and price count (i.e. the sum of the number of prices that hotels offer) on Booking.com ... The online market enables hotels to enhance their visibility and drive up their revenue. This study analysed both the average room price and price count (i.e. the sum of the number of prices that hotels offer) on Booking.com for a period of 300 days prior to check-in, with data classified by official hotel category. Hotels’ number of rooms, day of the week, room type, room capacity (i.e. maximum number of guests per room) and length of stay were also tracked. This research was based on a stratified sample of hotels gathered by using random sampling and proportional allocation, as well as defining the strata by hotel categories. The dataset included 1,353,751 records. The results reveal that channel management activities are an important area of hotels’ operations, which generate a considerable workload in terms of the time devoted to updating data and other related tasks. However, hotels’ participation in online channels does not always match their importance in the market as measured by their relative number of rooms. Most of the variables under study have a significant positive impact on prices, except for hotels’ number of rooms, which failed to follow any discernible pattern of influence. |
Cita | Sánchez-Lozano, G.P., Nobre Pereira, L. y Chávez Miranda, M.E. (2020). Exploring online prices with an advance booking horizon on Booking.com. European Journal of Tourism Research, 26, 1-19. |
Ficheros | Tamaño | Formato | Ver | Descripción |
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Exploring online-1.pdf | 1017.Kb | [PDF] | Ver/ | |