Browsing Educación Física y Deporte by Author "Alguacil, M."
Now showing items 1-1 of 1
-
Article
How can the management of fitness centres be improved through corporate image and brand image?
Alguacil, M.; García Fernández, Jerónimo; Calabuig, F.; Gálvez Ruiz, P. (Routledge Journals, Taylor & Francis Ltd, 2022)The aim of this research is to test the role of corporate image in predicting credibility, trust, and brand recognition. ...