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Browsing Artículos (Economía Aplicada I) by Author "Bilgihan, Anil"
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Article
The impact of eWOM source credibility on destination visit intention and online involvement: a case of Chinese tourists
González Rodríguez, María Rosario; Díaz Fernández, María del Carmen; Bilgihan, Anil; Okumus, Fevzi; Shi, Fangfang (Emerald, 2022)Purpose – This study aims to investigate the relationships between electronic word of mouth (eWOM) source credibility, ...
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Article
UGC involvement, motivation and personality: comparison between China and Spain
González Rodríguez, María Rosario; Díaz Fernández, María del Carmen; Bilgihan, Anil; Shi, Fangfang; Okumus, Fevzi (Elsevier, 2021)This cross-cultural study investigates antecedents of travel-related user-generated content (UGC) in China and Spain. ...