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Tesis Doctoral
The use of fitness apps on customer satisfaction and retention: the fitness centres context
(2021-10-08)
The objective of this study is to analyse the use of fitness centre apps and its influence on customer satisfaction and retention. In this sense, three studies were conducted, one systematic review and two cross-sectional, ...
Artículo
An explanatory and predictive PLS-SEM approach to the relationship between organizational culture,organizational performance and customer loyalty: The case of health clubs
(Emerald, 2018)
Purpose This study aims to analyze the impact and predictive capacity of organizational culture on both customer loyalty and organizational performance in health clubs using data from managers and customers of health ...