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Artículo
Effects of innovation strategies on export performance: new empirical evidence from developing market firms
(Elsevier, 2020)
Scholars are increasingly emphasizing the importance of investing in a broad innovation strategy when pursuing competitive advantage and growth in foreign markets. However, the majority of existing studies focus mainly on ...
Artículo
Acceptance and use of big data techniques in services companies
(2020)
Companies able to take advantage of the information coming from the use of Big Data will have a competitive advantage by being able to make decisions based on greater knowledge of customers and competition. Besides, the ...