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Artículo
Dart model from a customer's perspective: an exploratory study in the hospitality industry of Greece
(Business Perspectives, 2017)
The customers are an essential element for marketing decisions and became a factor decisive to develop collaborations with the company. The study examines the four building blocks of the interaction of the DART model ...
Tesis Doctoral
S-D- logic and co-creation in tourism industry.
(2018-09-24)
Nowadays, Value Co-Creation (VCC) has become a central paradigm for many scientific disciplines, including strategic management, consumer behaviour, and international marketing. This new revolutionary concept developed by ...