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Artículo
Identifying the franchisee profiles franchisors prefer
(Vilnius Gediminas Technical University Press, 2011)
This study identifies the franchisee profiles that franchisors prefer. Specifically, the goals of this study are: (1) to identify the characteristics that form the franchisee profile preferred by the franchisors operating ...
Artículo
Interpreting Franchisors Preferences in the Travel Agency Industry: The Case of Spain
(Cognizant Communication Corporation, 2011)
Travel agency industry is one of the most important and relevant activities of franchise in many countries. One key aspect necessary for the suitable development of the franchise system in any country is the expansion ...