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Ponencia
Male and Female Professors. A Gender Analysis regarding the Web Acceptance and Use
(2006)
The current article theoretically explains the Web acceptance and usage between male professors and female professor. Our proposals indicate that gender role partly moderates the key relationships in the model. ...
Artículo
Franchisor types in portuguese franchising
(2006)
The identification of the existence of strategic groups within Portuguese franchising constitutes the main aim of the present paper. An empirical study from 128 franchising chains operating in Portugal was carried out. The ...
Artículo
Ponencia
Identification of the profile of franchisee preferred by the franchisors that operate in the Spanish market
(2006)
In this recent work we try to identify the characteristics of the franchisee profile that are preferred by the franchisor that operate in the spanish market. Franchisee profile is configured by several personal and business ...
Ponencia
El grado de intensidad en la distribución como antecedente del valor de marca en productos de alimentación.
(ESIC, 2006)
En el presente trabajo pretendemos establecer una base teórica y empírica para la consideración de la influencia que ejerce el grado de intensidad con que es distribuido un producto de alimentación en la determinación del ...
Ponencia
La influencia del sexo del usuario de enseñanza –los profesores- en la adopción de la Web. Una perspectiva teórica
(2006)
The current article theoretically explains the Web acceptance and usage between male professors and female professor. Our proposals indicate that gender role partly moderates the key relationships in the model. Particularly, ...