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Artículo
Linking knowledge corridors to customer value through knowledge processes
(Emerald, 2014)
Purpose – Spanish banks which took rescue packages are trying to find innovative ways to improve customer value. The main purpose of this paper is to investigate the extent to which banks combine external knowledge with ...
Artículo
Electronic word-of-mouth communities from the perspective of social network analysis
(2014)
This paper is focused on the identification of influencers that can have an important impact over the decision-making of other users. For this purpose, a popular electronic word-of-mouth community like Ciao.com has been ...