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Tesis Doctoral
Actitudes y comportamientos medioambientales en el turismo de golf: análisis cross-cultural y perspectiva de género
(2020-09-28)
La presente tesis doctoral trata de alcanzar una serie de objetivos, tanto generales como específicos, que abarcan propuestas de carácter cualitativo y cuantitativo. El objetivo general se enmarca en el contexto de ...
Artículo
How does internationalization begin? The role of age at entry and export experience in the early stages of the process
(Sage, 2020)
This article deals with two important concepts in the prior literature on the internationalization process: age at entry and export experience. Against previous research, we analyze how both of them influence simultaneously ...
Tesis Doctoral
La temporalidad en la gestión de los recursos Slack en tiempos de crisis
(2020-09-28)
La importancia de la gestión de los recursos disponibles por parte de la empresa es algo que ha constituido la senda de desarrollo del campo de la estrategia empresarial. Ya sean las tradicionales aproximaciones económicas, ...
Artículo
Right evaluation of marketing stimuli with neuroscience. An electroencephalography experiment
(Elsevier, 2020)
Emotional valence is very important in order to create the imprint of the memory of brands and companies in the minds of consumers and to create an adequate perception of companies and influence their purchasing ...
Capítulo de Libro
Indicadores transnacionales de calidad informativa basados en la experiencia de periodistas locales: estudios de caso en medios digitales de Alemania, España y Reino Unido
(El profesional de la información (EPI) SL, 2020)
La calidad informativa es un objetivo prioritario de la actividad periodística, en cumplimiento de la función social de la prensa. Para transformar en evaluable este ideal es imprescindible conocer el grado de satisfacción ...
Artículo
Patient satisfaction in the peruvian health services: validation and application of the HEALTHQUAL scale
(MDPI, 2020)
During recent years, public–private partnerships (PPPs) in the health sector have been an attractive alternative for improving healthcare services in developing countries such as Peru. Therefore, it is fundamental to ...
Artículo
Export promotion programmes as export performance catalysts for SMEs: insights from an emerging economy
(Springer, 2020)
The purpose of the study is to analyse the joint impact of external factors of small and medium-sized enterprises (SMEs), such as export promotion programmes (EPPs), which encompass trade mobility-, information-, education-, ...
Artículo
Ecological consumer neuroscience for competitive advantage and business or organizational differentiation
(Elsevier, 2020)
The importance of branding in marketing strategies makes it essential to understand the elements that give value-added to the brands. The very nature of ecological brands adds value to them. Knowing the underlying emotions ...
Artículo
Alliance portfolio classification. Which portfolio do you have?
(Emerald, 2020)
Purpose The purpose of this article is to propose and discuss a systematic theoretical classification of alliance portfolios that allows to elucidate and develop the concept. Design/methodology/approach The study ...
Artículo
Indicators of efficiency in the pharmaceutical management of a public health system
(MDPI, 2020)
This practical research arises from a growing interest in offering models that provide a measure of the efficiency of pharmaceutical management in the Public Health System, beyond spending per inhabitant or other similar ...