Listar Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) por premio "Premio Trimestral Publicación Científica Destacada de la US. Facultad de Ciencias Económicas y Empresariales"
Mostrando ítems 1-15 de 15
-
Artículo
Acceptance and use of big data techniques in services companies
(2020)Companies able to take advantage of the information coming from the use of Big Data will have a competitive advantage by ...
-
Artículo
Boards of directors and environmental sustainability: Finding the synergies that yield results
(Wiley, 2023)Boards of directors play an important role in one of the biggest challenges facing companies today: environmental ...
-
Artículo
Different approaches to analyzing e-government adoption during the Covid-19 pandemic
(Elsevier, 2023)This research analyzes the possible underlying determinants of citizens' intent to use electronic services provided by ...
-
Artículo
Digitalization beyond technology: Proposing an explanatory and predictive model for digital culture in organizations
(Elsevier, 2023)Continuous technological advancements and digitalization are transforming organizations’ resources and capabilities, yet ...
-
Artículo
Effects of innovation strategies on export performance: new empirical evidence from developing market firms
(Elsevier, 2020)Scholars are increasingly emphasizing the importance of investing in a broad innovation strategy when pursuing competitive ...
-
Artículo
Evolution of digital transformation in SMEs management through a bibliometric analysis
(Elsevier, 2024-02)This document performs a systematic review of the literature and bibliometrics on the orientation of digital transformation ...
-
Artículo
How do job insecurity and perceived well-being affect expatriate employees’willingness to share or hide knowledge?
(Springer, 2021)Employee well-being is now at the core of organizational human resource management (HRM) strategies as firms attempt to ...
-
Artículo
Opening the black box of big data sustainable value creation: the mediating role of supply chain management capabilities and circular economy practices
(Emerald, 2023)Purpose – This article examines the mechanisms through which big data analytics capabilities (BDAC) contribute to creating ...
-
Artículo
Premium Private Label strategies: social networks and traditional perspectives
(Elsevier, 2021)tThe main aim of this work is to analyze Premium Private Labels (PPL) in the food sector. To do so, we haveobtained data ...
-
Artículo
Researching COVID-19 tracing app acceptance: incorporating theory from the technological acceptance model
(2021)Background: The expansion of the coronavirus pandemic and the extraordinary confinement measures imposed by governments ...
-
Artículo
Selecting the appropriate leading journal in Hospitality and Tourism research: a guide based on the topic-journal fit and the JCR impact factor
(Springer, 2022)Selecting the appropriate academic journal is a priority issue for researchers in the process of publishing a manuscript. ...
-
Artículo
The impact of the COVID-19 crisis on consumer purchasing motivation and behavior
(Elsevier, 2021)The COVID-19 outbreak changed dramatically and altered the attitudes, intentions and purchasing patterns of consumers. ...
-
Artículo
The role of absorptive capacity and organizational unlearning in the link between social media and service dominant orientation
(Emerald, 2022)Purpose – This paper aims to study the relationship between the knowledge obtained in social networks by firms together ...
-
Artículo
The typology of entrepreneurial exporters: has it all been said? An empirical approach using latent class segmentations
(Routledge, 2021)This paper aims to research the driving forces of wages across the countries of the European Union (EU-28) during the ...
-
Artículo
Visual thinking and cooperative learning in higher education: HOW does its implementation affect marketing and management disciplines after COVID-19?
(Elsevier, 2023)Students learn in different ways and in the wake of the COVID-19 pandemic, the higher education faculty needs to reinvent ...