Decoding escape rooms from a tourism perspective: A global scale analysis

Abstract

There has been a spectacular growth in the escape game sector over the past decade. The extraordinary global impact of escape rooms, their implications for tourism, and the limited literature provide grounds for this research. This paper examines such phenomena using an empirical methodology based on a geographic analysis of business repositories and a global survey. Tourism plays a significant role in the escape room industry: approximately one of every three customers is a tourist. Escape roomer-tourists have even been detected: people who essentially plan their trips with the sole intention of playing these games. A significant contrast exists between business-owners and countries, however, as to the role given to foreign customers and the opportunities that all the above implies. Indeed, the connection between escape room narratives and the local culture has been shown to be weak in a majority of cases. Thus, this contribution seeks to feed into an emerging and increasingly relevant debate that has been little addressed in tourism geography: linking experiences, creative economies, authenticity and cultural heritage, etc. – through escape rooms.