dc.creator | Ponce Blandón, José Antonio | es |
dc.creator | Pabón Carrasco, Manuel | es |
dc.creator | Romero Castillo, Rocío | es |
dc.creator | Romero Martín, Macarena | es |
dc.creator | Jiménez Picón, Nerea | es |
dc.creator | Lomas Campos, María de las Mercedes | es |
dc.date.accessioned | 2020-12-17T18:42:33Z | |
dc.date.available | 2020-12-17T18:42:33Z | |
dc.date.issued | 2020-10-30 | |
dc.identifier.citation | Ponce Blandón, J.A., Pabón Carrasco, M., Romero Castillo, R., Romero-Martín, M., Jiménez Picón, N. y Lomas Campos, M.d.l.M. (2020). Effects of Advertising on Food Consumption Preferences in Children. Nutrients, 12 (11), 1-14. | |
dc.identifier.issn | 2072-6643 | es |
dc.identifier.uri | https://hdl.handle.net/11441/103353 | |
dc.description.abstract | Childhood obesity is a public health problem. The purpose of this study
was to know if exposure to commercial messages which advertise food products exerts any effect on
the short-term consumption preferences of 4- to 6-year-old children. (2) Methods: A double-blind
and randomized experimental design. Sample consisted of 421 boys and girls from twelve schools in
a city in Spain. (3) Results: In three of the four product pairs shown, the products advertised in the
intervention were preferred. In the results of applying the model for the first product pair presented,
sugared cereals, the predictive variable which best explains the behavior of the preferences expressed
is gender (Odds Ratio 0.285 (0.19–0.42); p < 0.05). For the second pair, chocolate cookies, the family’s
nationality has a strong weight in the model. As regards the regression model calculated for the last
pair (filled rolls), the predictive variable which showed having more influence was gender. Boys had
a 1.39 times higher risk of selecting the advertised product than girls. (4) Conclusions: The persuasive
effect of commercials has shown to be influential in a general, immediate, and significant way only in
the case of products with wide brand awareness. This study reinforces the importance of advertising
and emphasizes the need to initiate measures to control the content of TV commercials. | es |
dc.format | application/pdf | es |
dc.format.extent | 14 | es |
dc.language.iso | eng | es |
dc.publisher | MDPI | es |
dc.relation.ispartof | Nutrients | |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | Advertising | es |
dc.subject | Food publicity | es |
dc.subject | Food preferences | es |
dc.subject | Fast foods | es |
dc.subject | Child behavior | es |
dc.title | Effects of Advertising on Food Consumption Preferences in Children | es |
dc.type | info:eu-repo/semantics/article | es |
dcterms.identifier | https://ror.org/03yxnpp24 | |
dc.type.version | info:eu-repo/semantics/publishedVersion | es |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es |
dc.contributor.affiliation | Universidad de Sevilla. Departamento de Enfermería | es |
dc.relation.publisherversion | https://doi.org/10.3390/nu12113337 | es |
dc.identifier.doi | 10.3390/nu12113337 | es |
dc.journaltitle | Nutrients | es |
dc.publication.volumen | 12 | es |
dc.publication.issue | 11 | es |
dc.publication.initialPage | 1 | es |
dc.publication.endPage | 14 | es |