Mini-review of paper motivation and tourists’ loyalty in performing arts festivals: the mediator role of quality and satisfaction

Abstract

Events, such as festivals of an artistic nature, have stood out in recent years, making important contributions in the tourism sector. Festivals can constitute channels of local, national and international cultural promotion, providing an experiential and relational exchange between individuals. This mini-review intends to reflect on the results obtained in the study presented in the article "Motivation and tourists' loyalty in performing arts festivals: the mediator role of quality and satisfaction". This study had as main focus the analysis of two performing arts festivals in Portugal and Spain, having as main research objective to perceive quality and satisfaction as mediating variables between motivation in the choice of performing arts festivals and the loyalty of participants. The survey was carried out by questionnaire, with a sample of 532 respondents. The results of the study revealed that the participants motivated to attend performing arts festivals, perceive the festival as having quality, leading to their satisfaction with the services provided and, consequently, loyalty to the event.