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Browsing by Author "Segovia Villarreal, María"
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Article
Promoting Sustainable Lifestyle Habits: “Real Food” and Social Media in Spain
Segovia Villarreal, María; Rosa Díaz, Isabel María (MDPI, 2022)Obesity and state of being overweight are beginning to be treated as global epidemics. In this context, health professionals ...
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Master's Final Project
The content generated in social media and its effect on consumer behavior: when companies do not take the lead
Segovia Villarreal, María (2019)The objective of this study is to analyze the link between non-branded influencer-generated contenton social media and ...