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Browsing by Author "Melero-Polo, Iguacel"
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Presentation
The role of social effects and perceived risk in driving profitable online customer interactions
Cambra-Fierro, Jesús; Melero-Polo, Iguacel; Sesé, Javier (ESIC, 2017)The emergence of online channels has been of special relevance, as it has promoted a more active participation of consumers ...