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Browsing by Author "Garzón Benítez, Lola"
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The attitude towards boycotts: determining factors
Palacios Florencio, Beatriz; Revilla Camacho, María Ángeles; Garzón Benítez, Lola (EAE Business School, 2019)According to the theories of reasoned action and planned behavior, the precedent to any human conduct is the intention ...