- idUS
- Browsing by Author
Browsing by Author "García-Guzmán, Ana"
Now showing items 1-1 of 1
-
Article
Do small- and medium-sized companies intend to use the Metaverse as part of their strategy? A behavioral intention analysis
Gil Cordero, Eloy; Maldonado López, Belén; Ledesma Chaves, Pablo; García-Guzmán, Ana (Emerald, 2024-03)Purpose – The purpose of the research is to analyze the factors that determine the intention of small- and medium-sized ...