- idUS
- Browsing by Author
Browsing by Author "Ceballos García, Rafael"
Now showing items 1-1 of 1
-
Article
Ecological consumer neuroscience for competitive advantage and business or organizational differentiation
González Morales, Antonio; Mitrovic, Jelena; Ceballos García, Rafael (Elsevier, 2020)The importance of branding in marketing strategies makes it essential to understand the elements that give value-added ...