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Listar por autor "Martelo-Landroguez, Silvia"
Mostrando ítems 21-25 de 25
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Artículo
The cycle of customer value: a model integrating customer and firm perspectives
Martelo-Landroguez, Silvia; Barroso Castro, Carmen; Cepeda-Carrión, Gabriel (Vilnius Gediminas Technical University ; Taylor & Francis, 2015)The aim of this paper is to contribute to the strategic management literature by identifying a relationship between ...
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Artículo
The effect of absorptive capacity on green customer capital under an organizational unlearning context
Martelo-Landroguez, Silvia; Albort-Morant, Gema; Leal Rodríguez, Antonio Luis; Ribeiro Soriano, Belén (MDPI, 2018)Environmental management is becoming increasingly important within organizations and forms an essential part of their ...
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Artículo
The effect of organizational memory on organizational agility: Testing the role of counter-knowledge and knowledge application
Cegarra-Navarro, Juan Gabriel; Martelo-Landroguez, Silvia (Emerald, 2020)Purpose: Intellectual capital includes what employees know, and the agility to search and retrieve knowledge (organizational ...
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Artículo
The use of organizational capabilities to increase customer value
Martelo-Landroguez, Silvia; Barroso Castro, Carmen; Cepeda-Carrión, Gabriel (Elsevier, 2013)The importance of the customer's role in the management of a firm has been increasing for the last twenty years. A firm's ...
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Artículo
Uncontrolled counter-knowledge: its effects onknowledge management corridors
Martelo-Landroguez, Silvia; Cegarra Navarro, Juan-Gabriel; Cepeda-Carrión, Gabriel (Taylor & Francis, 2019)Disinformation and misconceptions based on unverified information (e.g., hoaxes, exaggera-tions, or gossip) is what is ...