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Mostrando ítems 31-37 de 37
Ponencia
Stakeholder salience and social responsibility: Study of small businesses in Malaysia
(University of Twente, 2015)
This study empirically examined the role of stakeholders’ influence on social responsibility practices of small businesses in Malaysia, and analysed the importance and current attention of small firms to these stakeholder ...
Ponencia
Is age still valid for segmenting e-shoppers?
(University of Twente, 2015)
This study examines the differences in the acceptance and use of electronic commerce by end consumers, segmented in three groups according to their age. The UTAUT2 provides the theoretical framework, with the addition ...
Ponencia
Antecedents of e-marketing orientation in SMEs: An exploratory study
(University of Twente, 2015)
An organizations e-marketing orientation (EMO) reflects beliefs and behaviors towards adopting e-marketing and consequently shapes involvement in cyberspace. This effort sheds more light on SMEs adoption of e-marketing ...
Ponencia
Evaluation of Partial Least Squares Parameter Recovery
(University of Twente, 2015)
The purpose of this study was to evaluate the performance of Partial Least Squares under lessthan-ideal conditions selected to imitate real-world data. A simulation study with a 3×3×2×2 design was conducted. The design ...
Ponencia
Comparing CB-SEM and PLS-SEM Results: An empirical example
(University of Twente, 2015)
Many scholars view PLS-SEM as less rigorous than CB-SEM, namely due to is less restrictive assumptions. The main objective of this research is to compare the results of both approaches, for a given model, to examine if ...
Ponencia
Consumer satisfaction and word-of-mouth in Electronic Commerce: a possible segmentation method
(University of Twente, 2015)
Over the last 10 years the B2C online market and its characteristics – for example the perceived electronic service quality (e-SQ) – has become a relevant research area, not only in the Western countries but also in ...
Ponencia
Critical Processes of Knowledge Management and Value for the internal and external Customers
(University of Twente, 2015)
Firms are continually looking for new ways to get the best results. In this study, the focus is on the relationship between absorptive capacity (ACAP) and customer value (CV), proposing a multiple mediation model to ...