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Ponencia
The influence of market heterogeneity on customer loyalty: A multigroup analysis.
(University of Twente, 2015)
Loyalty is configured as one of the main determinants of firm performance. Many works have proposed models that analyze the relationship between loyalty and its main determinants: the customer perceived value (PV), their ...
Ponencia
Resource mobilization levels and the configuration of the alliance portfolio
(University of Twente, 2015)
Alliance Portfolio Configuration (APC) conditions access to network resources, however, not all access to partner resources is finally mobilized by the firm. Our paper contributes to the understanding of alliance portfolio ...