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Ponencia
Is age still valid for segmenting e-shoppers?
(University of Twente, 2015)
This study examines the differences in the acceptance and use of electronic commerce by end consumers, segmented in three groups according to their age. The UTAUT2 provides the theoretical framework, with the addition ...
Ponencia
Consumer satisfaction and word-of-mouth in Electronic Commerce: a possible segmentation method
(University of Twente, 2015)
Over the last 10 years the B2C online market and its characteristics – for example the perceived electronic service quality (e-SQ) – has become a relevant research area, not only in the Western countries but also in ...