Buscar
Mostrando ítems 1-2 de 2
Artículo
Customer preferences versus managerial decision-making in open innovation communities: the case of Starbucks
(2015)
Customers can participate in open innovation communities posting innovation ideas, which in turn can receive comments and votes from the rest of the community, highlighting user preferences. However, the final decision ...
Artículo
Electronic word-of-mouth communities from the perspective of social network analysis
(2014)
This paper is focused on the identification of influencers that can have an important impact over the decision-making of other users. For this purpose, a popular electronic word-of-mouth community like Ciao.com has been ...