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Listar Artículos (Economía Financiera y Dirección de Operaciones) por autor "Saura, José Ramón"
Mostrando ítems 1-17 de 17
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A business model adoption based on tourism innovation: Applying agratification theory to mobile applications
Palos Sánchez, Pedro Ramiro; Saura, José Ramón; Velicia Martín, Félix Antonio; Cepeda-Carrión, Gabriel (2021)The purpose of this paper is to improve understanding of Tourism Innovation by using a Uses and Gratifica-tion Theory model ...
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An exploratory approach to the adoption process of bitcoin by business executives
Palos Sánchez, Pedro Ramiro; Saura, José Ramón; Ayestarán, Raquel (MDPI, 2021)The purpose of this research study is to analyze the exploratory study of the adoption of Bitcoin cryptocurrency based ...
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Are black friday deals worth it? Mining twitter users' sentiment and behavior response
Saura, José Ramón; Reyes Menéndez, Ana; Palos Sánchez, Pedro Ramiro (MDPI, 2019)The Black Friday event has become a global opportunity for marketing and companies’ strategies aimed at increasing sales. ...
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Attitudes expressed in online comments about environmental factors in the tourism sector: an exploratory study
Saura, José Ramón; Palos Sánchez, Pedro Ramiro; Ríos Martín, Miguel Ángel (MDPI (Multidisciplinary Digital Publishing Institute), 2018)The object of this exploratory study is to identify the positive, neutral and negative environment factors that affect ...
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Consumer behavior in the digital age
Saura, José Ramón; Reyes Menéndez, Ana; Matos, Nelson de; Correia, Marisol B.; Palos Sánchez, Pedro Ramiro (Research Centre for Spatial and Organizational Dynamics, 2020)In recent decades, the Internet, evolving technologies, and social media have led to the evolution of consumer behavior. ...
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Crowdfunding y financiación 2.0. Un estudio exploratorio sobre el turismo cultural
Reyes Menéndez, Ana; Saura, José Ramón; Palos Sánchez, Pedro Ramiro (United Academic Journals (UA Journals), 2018)Las Tecnologías de la Información y Comunicación ofrecen nuevas alternativas a sectores tan representativos como es el ...
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Detecting indicators for startup business success: Sentiment analysis using text data mining
Palos Sánchez, Pedro Ramiro; Saura, José Ramón; Grilo, Antonio (MDPI, 2019)The main aim of this study is to identify the key factors in User Generated Content (UGC) on the Twitter social network ...
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Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies
Saura, José Ramón; Palos Sánchez, Pedro Ramiro; Rodríguez Herráez, Beatriz (MDPI, 2020)t: In recent years, digital marketing has transformed the way in which companies communicate with their customers around ...
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Discovering UGC communities to drive marketing strategies: leveraging data visualization
Saura, José Ramón; Reyes Menéndez, Ana; Palos Sánchez, Pedro Ramiro; Ferrão Filipe (CinTurs - Research Centre for Tourism, Sustainavility and Well-Being University of Algarve, 2019)The digital tourism ecosystem is changing driven by the massive use of new technologies and the increase of data generated ...
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How attitudes, vision and ability to capture opportunities affect startups’ business creativity
Palos Sánchez, Pedro Ramiro; Saura, José Ramón; Grilo, Antonio; Robina Ramírez, Rafael (VGTU Press, 2020)This article examines the main factors that affect creativity in startups and how these factors influence entrepreneurial ...
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Mapping multispectral Digital Images using a Cloud Computing software: applications from UAV images
Palos Sánchez, Pedro Ramiro; Saura, José Ramón; Reyes Menéndez, Ana (Elsevier Ltd, 2019)Due to technology development related to agricultural production, aircrafts such as the Unmanned Aerial Vehicle (UAV) and ...
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The Effect of internet searches on Afforestation: The case of a Green Search Engine
Palos Sánchez, Pedro Ramiro; Saura, José Ramón (MDPI AG, 2018)Ecosia is an Internet search engine that plants trees with the income obtained from advertising. This study explored the ...
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The Influence of Social Networks on the Development of Recruitment Actions that Favor User Interface Design and Conversions in Mobile Applications Powered by Linked Data
Palos Sánchez, Pedro Ramiro; Saura, José Ramón; Debasa, Felipe (Hindawi, 2018)This study analyzes the most important influence factors in the literature, which have the greatest influence on the ...
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Toward a Better Understanding of the Intention to Use mHealth Apps: Exploratory Study
Palos Sánchez, Pedro Ramiro; Saura, José Ramón; Ríos Martín, Miguel Ángel; Aguayo Camacho, Mariano (JMIR Publications, 2021)Background: An increasing number of mobile health (mHealth) apps are becoming available for download and use on mobile ...
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Understanding User Behavioral Intention to Adopt a Search Engine that Promotes Sustainable Water Management
Reyes Menéndez, Ana; Saura, José Ramón; Palos Sánchez, Pedro Ramiro; Álvarez García, José (MDPI (Multidisciplinary Digital Publishing Institute), 2018)An increase in users’ online searches, the social concern for an efficient management of resources such as water, and the ...
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Users Acceptance of Location-Based Marketing Apps in Tourism Sector: an Exploratory Analysis
Palos Sánchez, Pedro Ramiro; Saura, José Ramón; Reyes Menéndez, Ana; Vásquez Esquivel, Ivonne (University of Algarve. Research Centre for Tourism, Sustainability and Well-being (CinTurs), 2018)Mobile devices are the most used technology tools to access the Internet since they allow access from anywhere. This ...
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What Drives Volunteers to Accept a Digital Platform That Supports NGO Projects?
Saura, José Ramón; Palos Sánchez, Pedro Ramiro; Velicia Martín, Félix Antonio (Frontiers, 2020)Technology has become the driving force for both economic and social change. However, the recruitment of volunteers into ...