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Artículo
Personal style bloggers : the most popular visual composition principles and themes on instagram
(OberCom, 2016)
Instagram is one of the main social networking services personal style bloggers choose for interacting with followers. The goal of the present study is to detect the most common principles of visual composition and themes ...
Artículo
Unboxing and brands: youtubers phenomenon through the case study of EvanTubeHD
(Fundación iS+D para la Investigación Social Avanzada, 2016)
The general objective of this paper is to go deeper into the youtubers phenomenon as opinion leaders, therefore, the importance of these people as prescriptors for children and teenagers. Specifically, we propose to analyse ...