Listar International Symposium on Partial Least Squares Path Modeling (2nd. 2015. Sevilla) por autor
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- International Symposium on Partial Least Squares Path Modeling (2nd. 2015. Sevilla)
- Listar International Symposium on Partial Least Squares Path Modeling (2nd. 2015. Sevilla) por autor
Listar International Symposium on Partial Least Squares Path Modeling (2nd. 2015. Sevilla) por autor "Zhu, Qinghua"
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Ponencia
How transformation expectation leads consumers to immediate gratification - A PLS-SEM approach
Yu, Yiqing; Zhu, Qinghua (University of Twente, 2015)This study explores the mechanism which triggers consumer's immediate gratification behavior. It is proposed that consumer's ...