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Artículo
An analysis of new social fitness activities: loyalty in female and male CrossFit users
(Taylor and Francis Online, 2020)
CrossFit is a type of high-intensity functional exercise programme in which a type of philosophy of life and competitive sport take place together. This product is created for all kinds of people and interrelates with a ...
Artículo
Importance-Performance Matrix Analysis (IPMA) to Evaluate Servicescape Fitness Consumer by Gender and Age
(MDPI, 2020)
The fitness sector has always been linked to the analysis of the loyalty of its consumers. Different studies have shown the importance of sports service and human resources for greater customer loyalty. However, few works ...