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Artículo
A loyalty model according to membership longevity of low-cost fitness center: quality, value, satisfaction, and behavioral intention
(Universitat de les Illes Balears. Servei de Publicacions, 2016)
Client loyalty is crucial to fitness centers. Studies have analyzed the relationship between different subjective variables and consumer behavior intentions in these types of sport services within fitness centers. ...
Artículo
Service convenience, perceived value, satisfaction, and loyalty: A study of consumers from low-cost fitness centers in Spain
(University of Pitesti, 2016)
The fitness sector is a growing industry worldwide. Its continued implementation of business models makes it an attractive market to study. Precisely, the low-cost model has become popular in countries such as Spain ...