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Artículo
Analyzing Consumer Loyalty through Service Experience and Service Convenience: Differences between Instructor Fitness Classes and Virtual Fitness Classes
(MDPI, 2020)
Theeruptionoftechnologyhasrevolutionizedthesportssector,incorporatingnewelements and new forms, and has therefore targeted sports activities. The inclusion of virtual fitness classes is leading to an increase in the offers ...
Artículo
The Promotion of Physical Activity from Digital Services: Influence of E-Lifestyles on Intention to Use Fitness Apps
(MDPI, 2020)
E-Lifestyles are individual forms of behavior in the digital environment that reflect the values, activities, interests, and opinions of consumers. Likewise, fitness Apps are considered technological tools for promoting ...
Artículo
Importance-Performance Matrix Analysis (IPMA) to Evaluate Servicescape Fitness Consumer by Gender and Age
(MDPI, 2020)
The fitness sector has always been linked to the analysis of the loyalty of its consumers. Different studies have shown the importance of sports service and human resources for greater customer loyalty. However, few works ...