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Artículo
Service convenience, perceived value, satisfaction, and loyalty: A study of consumers from low-cost fitness centers in Spain
(University of Pitesti, 2016)
The fitness sector is a growing industry worldwide. Its continued implementation of business models makes it an attractive market to study. Precisely, the low-cost model has become popular in countries such as Spain ...
Artículo
An Overview of the Origins and Effectiveness of Commercial Fitness Equipment and Sectoral Corporate Settings: A Critical Review of Literature
(MDPI, 2020)
Research Question: Fitness equipment is a worldwide ever-growing phenomenon and its usage is nowadays popular both in human routines and academic investigations. Research Methods: This paper is a literature review aiming ...
Artículo
Fitness industry business models: from the traditional franchising chain to the fitness boutique
(Universidad Nove Julho, 2022-01)
Objective of the study: Fitness centres or “gyms” nowadays represent a real need for human beings in daily life routines worldwide. Through an exhaustive analysis of the literature has been possible to define the concept ...
Artículo
Influence of fitness apps on sports habits, satisfaction, and intentions to stay in fitness center users: an experimental study
(MDPI, 2021-10-02)
The use of technology in sports and fitness is proliferating thanks to advances to facilitate its practice and improve adherence. Beyond adherence, it is important that technology is understood as a facilitating medium. ...
Artículo
Examining the Relationships Among Perceived Quality, Perceived Value, Customer Satisfaction, and Behavioral Intention in Turkish Fitness Centers
(Walter de Gruyter GmbH, 2022-10-15)
The purpose of this study is to analyze the relationships among perceived quality, perceived value, customer satisfaction, and behavioral intention in Turkish fitness centers. The data were collected from 305 fitness ...
Artículo
Importance-Performance Matrix Analysis (IPMA) to Evaluate Servicescape Fitness Consumer by Gender and Age
(MDPI, 2020)
The fitness sector has always been linked to the analysis of the loyalty of its consumers. Different studies have shown the importance of sports service and human resources for greater customer loyalty. However, few works ...