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Artículo
A loyalty model according to membership longevity of low-cost fitness center: quality, value, satisfaction, and behavioral intention
(Universitat de les Illes Balears. Servei de Publicacions, 2016)
Client loyalty is crucial to fitness centers. Studies have analyzed the relationship between different subjective variables and consumer behavior intentions in these types of sport services within fitness centers. ...
Artículo
Estimación muestral en la percepción de los servicios deportivos a través de la Teoría de la Generalizabilidad
(Universitat de les Illes Balears. Servei de Publicacions, 2016)
The present study uses the Generalizability Theory (GT) apply into the sport management area aiming to know the accurate sample size to evaluate the perceived quality. For this purpose, a compound structure was used for ...