Buscar
Mostrando ítems 1-7 de 7
Artículo
El gasto económico en centros de fitness low-cost: Diferencias según fidelidad y características del cliente
(Universidad de Murcia, 2016)
Artículo
Research and analysis in sport economics and management
(Universitat de les Illes Balears. Servei de Publicacions, 2016)
This is an introductory article to the present supplement where it is presented a total of 23 research papers, which has been discussed within the VII Iberoamerican Congress of Economics and Management of Sport, where it ...
Artículo
A loyalty model according to membership longevity of low-cost fitness center: quality, value, satisfaction, and behavioral intention
(Universitat de les Illes Balears. Servei de Publicacions, 2016)
Client loyalty is crucial to fitness centers. Studies have analyzed the relationship between different subjective variables and consumer behavior intentions in these types of sport services within fitness centers. ...
Artículo
Service convenience, perceived value, satisfaction, and loyalty: A study of consumers from low-cost fitness centers in Spain
(University of Pitesti, 2016)
The fitness sector is a growing industry worldwide. Its continued implementation of business models makes it an attractive market to study. Precisely, the low-cost model has become popular in countries such as Spain ...
Artículo
El valor percibido y la satisfacción del cliente en actividades dirigidas virtuales y con técnico en centros de fitness
(Universitat de les Illes Balears. Servei de Publicacions, 2016)
At present, the fitness industry is on a growth path. One of the most prominent services in fitness centres is trainer-guided group fitnessactivities, which have evolved into virtual fitness activities with the inclusion ...
Artículo
Estimación muestral en la percepción de los servicios deportivos a través de la Teoría de la Generalizabilidad
(Universitat de les Illes Balears. Servei de Publicacions, 2016)
The present study uses the Generalizability Theory (GT) apply into the sport management area aiming to know the accurate sample size to evaluate the perceived quality. For this purpose, a compound structure was used for ...
Artículo
Número especial: Investigación en economía y gestión del deporte
(2016)
El deporte supone actualmente uno de los fenómenos sociales de mayor arraigo, el cualb además cuenta con una elevada capacidad de movilización. Además posee una gran importancia social así como una importante dimensión ...