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Mostrando ítems 1-10 de 15
Artículo
El gasto económico en centros de fitness low-cost: Diferencias según fidelidad y características del cliente
(Universidad de Murcia, 2016)
Artículo
Research and analysis in sport economics and management
(Universitat de les Illes Balears. Servei de Publicacions, 2016)
This is an introductory article to the present supplement where it is presented a total of 23 research papers, which has been discussed within the VII Iberoamerican Congress of Economics and Management of Sport, where it ...
Artículo
La calidad y la fidelidad del cliente: Un análisis de segmentación en centros de fitness low-cost
(Universidad de Almería: Universitat Autònoma de Barcelona, 2017)
La calidad y la fidelidad han sido estudiadas en los centros de fitness, mayormente en la relación que tienen entre ambas y con otras variables. En pocos casos se han realizado estudios que analicen los perfiles de clientes ...
Artículo
A loyalty model according to membership longevity of low-cost fitness center: quality, value, satisfaction, and behavioral intention
(Universitat de les Illes Balears. Servei de Publicacions, 2016)
Client loyalty is crucial to fitness centers. Studies have analyzed the relationship between different subjective variables and consumer behavior intentions in these types of sport services within fitness centers. ...
Artículo
Service convenience, perceived value, satisfaction, and loyalty: A study of consumers from low-cost fitness centers in Spain
(University of Pitesti, 2016)
The fitness sector is a growing industry worldwide. Its continued implementation of business models makes it an attractive market to study. Precisely, the low-cost model has become popular in countries such as Spain ...
Artículo
Analyzing Consumer Loyalty through Service Experience and Service Convenience: Differences between Instructor Fitness Classes and Virtual Fitness Classes
(MDPI, 2020)
Theeruptionoftechnologyhasrevolutionizedthesportssector,incorporatingnewelements and new forms, and has therefore targeted sports activities. The inclusion of virtual fitness classes is leading to an increase in the offers ...
Artículo
Cultura organizacional y satisfacción laboral: Propiedades psicométricas de una escala en centros de fitness
(Universidad de Almería: Universitat Autònoma de Barcelona, 2017)
Numerosos estudios indican la relación significativa entre la cultura organizacional y la satisfacción en el trabajo. Por lo que las organizaciones con culturas organizativas adecuadas obtendrán ventajas competitivas. Por ...
Artículo
Does background matter? Analysis of the influence of sex, socioeconomic status and the existence of an entrepreneurial family member as a precursor to entrepreneurship in university students of Sport Sciences
(Elsevier, 2022-11)
This study aims to analyze the backgrounds of the entrepreneurial behaviors of university students of the Degree of Physical Activity and Sports Sciences (DPASS), taking into account the differences based on sex, the ...
Artículo
Intentions of entrepreneurship in sports science higher education: gender the moderator effect
(2019)
Purpose – The purpose of this paper is to understand the current relationship between factors such as desire and viability and entrepreneurial intention, using the Business Event Model as a point of analysis, as well ...
Artículo
The Promotion of Physical Activity from Digital Services: Influence of E-Lifestyles on Intention to Use Fitness Apps
(MDPI, 2020)
E-Lifestyles are individual forms of behavior in the digital environment that reflect the values, activities, interests, and opinions of consumers. Likewise, fitness Apps are considered technological tools for promoting ...