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Artículo
Crowdfunding y financiación 2.0. Un estudio exploratorio sobre el turismo cultural
(United Academic Journals (UA Journals), 2018)
Las Tecnologías de la Información y Comunicación ofrecen nuevas alternativas a sectores tan representativos como es el turismo cultural para garantizar una adecuada financiación y sostenibilidad del patrimonio en el que ...
Artículo
Detecting indicators for startup business success: Sentiment analysis using text data mining
(MDPI, 2019)
The main aim of this study is to identify the key factors in User Generated Content (UGC) on the Twitter social network for the creation of successful startups, as well as to identify factors for sustainable startups and ...
Artículo
Users Acceptance of Location-Based Marketing Apps in Tourism Sector: an Exploratory Analysis
(University of Algarve. Research Centre for Tourism, Sustainability and Well-being (CinTurs), 2018)
Mobile devices are the most used technology tools to access the Internet since they allow access from anywhere. This possibility has prompted companies to focus, to a greater extent, strategies based on geolocation marketing. ...
Artículo
A business model adoption based on tourism innovation: Applying agratification theory to mobile applications
(2021)
The purpose of this paper is to improve understanding of Tourism Innovation by using a Uses and Gratifica-tion Theory model to investigate tourist intention to visit a city after reading other users'valuations of thedestination ...
Artículo
The Effect of internet searches on Afforestation: The case of a Green Search Engine
(MDPI AG, 2018)
Ecosia is an Internet search engine that plants trees with the income obtained from advertising. This study explored the factors that affect the adoption of Ecosia.org from the perspective of technology adoption and trust. ...
Artículo
Mapping multispectral Digital Images using a Cloud Computing software: applications from UAV images
(Elsevier Ltd, 2019)
Due to technology development related to agricultural production, aircrafts such as the Unmanned Aerial Vehicle (UAV) and technologies such as Multispectral photogrammetry and Remote Sensing, have great potential in ...
Artículo
How attitudes, vision and ability to capture opportunities affect startups’ business creativity
(VGTU Press, 2020)
This article examines the main factors that affect creativity in startups and how these factors influence entrepreneurial initiative strategies. Fifty individuals from the Extremadura region, Spain, participated in an ...
Artículo
Attitudes expressed in online comments about environmental factors in the tourism sector: an exploratory study
(MDPI (Multidisciplinary Digital Publishing Institute), 2018)
The object of this exploratory study is to identify the positive, neutral and negative environment factors that affect users who visit Spanish hotels in order to help the hotel managers decide how to improve the quality ...
Artículo
What Drives Volunteers to Accept a Digital Platform That Supports NGO Projects?
(Frontiers, 2020)
Technology has become the driving force for both economic and social change. However, the recruitment of volunteers into the projects of non-profit-making organizations (NGO) does not usually make much use of information ...
Artículo
Are black friday deals worth it? Mining twitter users' sentiment and behavior response
(MDPI, 2019)
The Black Friday event has become a global opportunity for marketing and companies’ strategies aimed at increasing sales. The present study aims to understand consumer behavior through the analysis of user-generated ...