• Artículo
      Icon

      See Now, Buy Now Model: A Passport to Fashion Brand Equity 

      Brandão, Amélia Maria Pinto da Cunha; Dourado, Pedro; Palma Martos, Luis Antonio (De Gruyter Poland Sp. z o.o., 2020)
      In a market accentuated by globalization and digital consolidation, high fashion brands start to rethink the way of ...