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Artículo
UGC involvement, motivation and personality: comparison between China and Spain
(Elsevier, 2021)
This cross-cultural study investigates antecedents of travel-related user-generated content (UGC) in China and Spain. Based on a critical literature review, a theoretical model was developed and tested. Co-creation, empowerment, ...
Artículo
The impact of eWOM source credibility on destination visit intention and online involvement: a case of Chinese tourists
(Emerald, 2022)
Purpose – This study aims to investigate the relationships between electronic word of mouth (eWOM) source credibility, perceived risk and information usefulness and how they influence tourists’ destination visit intention ...
Artículo
Exploring the links among corporate social responsibility, reputation, and performance from a multi-dimensional perspective
(Elsevier, 2021)
This study examines the links among corporate social responsibility (CSR), reputation, and performance in hotel companies from a multidimensional perspective. Data were collected from 322 hotels in China and partial ...