Buscar
Mostrando ítems 1-5 de 5
Artículo
Organizational communication and social marketing strategies targeting Spanish consumers of fashion. Sustainability as a form of happiness management
(Emerald Publishing Limited, 2022)
Purpose The purpose of this study is to understand the perception and purchase intentions of Spanish consumers towards sustainable fashion and to see if this can guide the marketing strategy for sustainable fashion. ...
Artículo
Children, Media and Food. A New Paradigm in Food Advertising, Social Marketing and Happiness Management
(MDPI, 2021)
The growing number of children who are obese or overweight in certain countries or geographical areas is a fact, as evidenced by the continuous studies and reports on the subject, endorsed or carried out by the World ...
Artículo
Food and beverage advertising aimed at spanish children issued through mobile devices: A study from a social marketing and happiness management perspective
(MDPI Multidisciplinary Digital Publishing Institute, 2020)
Eating Disorders (ED) and obesity are a pandemic in developed and developing societies. In 2018, Spanish Ministry of Health and Consumption reported data on obesity (15%) and ED (12%). Spain thus ranks fifth among European ...
Artículo
The Use of Art as An Intertextual Tool for Comunicative Purposes. The Relationship Between Art and Advertising as Brand Management in The Case of The Classical Pyramids of Giza
(PalArch Foundation Journals, 2021)
Egyptian art comprises a series of artistic disciplines with clear communicative, advertising and propagandistic intentions. The constant commitment of the politico-religious power of the time, and throughout its history, ...
Artículo
Social Media Marketing and gamer events: the case of the launch of Apex Legends as a model of entrepreneurship
(Allied Business Academies, 2021)
Spain has become the ninth largest gamer market in the world in terms of the number of eSports players. The participants correspond to a profile of a young public susceptible to be approached in an effective and efficient ...