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Artículo
Aplicación y uso del Modelo de Resonancia o Customer-Based Brand Equity (CBBE). Estudio de la lealtad de marca a través de la figura del influencer
(Universidad Rey Juan Carlos, 2021)
Los avances tecnológicos provocan un desafío para los formatos publicitarios tradicionales que presentan cierta dificultad a la hora desconectar con el público. La sobreexposición publicitaria provoca que los canales ...
Artículo
Children, Media and Food. A New Paradigm in Food Advertising, Social Marketing and Happiness Management
(MDPI, 2021)
The growing number of children who are obese or overweight in certain countries or geographical areas is a fact, as evidenced by the continuous studies and reports on the subject, endorsed or carried out by the World ...
Artículo
Food and beverage advertising aimed at spanish children issued through mobile devices: A study from a social marketing and happiness management perspective
(MDPI Multidisciplinary Digital Publishing Institute, 2020)
Eating Disorders (ED) and obesity are a pandemic in developed and developing societies. In 2018, Spanish Ministry of Health and Consumption reported data on obesity (15%) and ED (12%). Spain thus ranks fifth among European ...
Artículo
The Use of Art as An Intertextual Tool for Comunicative Purposes. The Relationship Between Art and Advertising as Brand Management in The Case of The Classical Pyramids of Giza
(PalArch Foundation Journals, 2021)
Egyptian art comprises a series of artistic disciplines with clear communicative, advertising and propagandistic intentions. The constant commitment of the politico-religious power of the time, and throughout its history, ...