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Artículo
Artvertising o el arte como reclamo en la publicidad: el caso de la campaña ‘preciobajismo’ de la empresa Lidl
(Universidad de Salamanca, 2020)
El arte es un poderoso medio de comunicación utilizado en numerosas campañas publicitarias para atribuir, generalmente, valores de exclusividad al producto anunciado. Este texto analiza una campaña concreta donde el arte ...
Artículo
The Use of Art as An Intertextual Tool for Comunicative Purposes. The Relationship Between Art and Advertising as Brand Management in The Case of The Classical Pyramids of Giza
(PalArch Foundation Journals, 2021)
Egyptian art comprises a series of artistic disciplines with clear communicative, advertising and propagandistic intentions. The constant commitment of the politico-religious power of the time, and throughout its history, ...
Artículo
Historical Vogue covers as a space for the relationship between art and advertising through fashion
(Universidad de Sevilla, 2021)
The ability to inspire the fashion of the environment that surrounds it, as a science of study, as a discipline and from a psychological and sociological point of view, is not usually questioned. In this sense, the ...