Listar por materia "S-O-R model"
Mostrando ítems 1-2 de 2
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Ponencia
The role of social effects and perceived risk in driving profitable online customer interactions
(ESIC, 2017)The emergence of online channels has been of special relevance, as it has promoted a more active participation of consumers ...
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Artículo
What drives consumers to use P2P payment systems? An analytical approach based on the stimulus– organism–response (S-O-R) model
(Emerald Publishing Limited, 2023)Purpose – Traditional payment systems based on cash and bank cards are being replaced by new innovative formats. This ...