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Users Acceptance of Location-Based Marketing Apps in Tourism Sector: an Exploratory Analysis
Palos Sánchez, Pedro Ramiro; Saura, José Ramón; Reyes Menéndez, Ana; Vásquez Esquivel, Ivonne (University of Algarve. Research Centre for Tourism, Sustainability and Well-being (CinTurs), 2018)Mobile devices are the most used technology tools to access the Internet since they allow access from anywhere. This ...