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Ponencia
Comparing CB-SEM and PLS-SEM Results: An empirical example
Amaro, Suzanne; Abrantes, José Luís; Seabra, Cláudia (University of Twente, 2015)Many scholars view PLS-SEM as less rigorous than CB-SEM, namely due to is less restrictive assumptions. The main objective ...
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Ponencia
Export Market Effectiveness: The Role of Export Commitment, Innovativeness and Marketing Capabilities
Vicente, Margarida; Antunes, Maria José; Seabra, Cláudia (University of Twente, 2015)Drawing on the resource-based view, this study investigates the way that export commitment and innovativeness contribute ...