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Listar por autor "Reyes Menéndez, Ana"
Mostrando ítems 1-9 de 9
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Artículo
Are black friday deals worth it? Mining twitter users' sentiment and behavior response
Saura, José Ramón; Reyes Menéndez, Ana; Palos Sánchez, Pedro Ramiro (MDPI, 2019)The Black Friday event has become a global opportunity for marketing and companies’ strategies aimed at increasing sales. ...
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Consumer behavior in the digital age
Saura, José Ramón; Reyes Menéndez, Ana; Matos, Nelson de; Correia, Marisol B.; Palos Sánchez, Pedro Ramiro (Research Centre for Spatial and Organizational Dynamics, 2020)In recent decades, the Internet, evolving technologies, and social media have led to the evolution of consumer behavior. ...
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Crowdfunding y financiación 2.0. Un estudio exploratorio sobre el turismo cultural
Reyes Menéndez, Ana; Saura, José Ramón; Palos Sánchez, Pedro Ramiro (United Academic Journals (UA Journals), 2018)Las Tecnologías de la Información y Comunicación ofrecen nuevas alternativas a sectores tan representativos como es el ...
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Discovering UGC communities to drive marketing strategies: leveraging data visualization
Saura, José Ramón; Reyes Menéndez, Ana; Palos Sánchez, Pedro Ramiro; Ferrão Filipe (CinTurs - Research Centre for Tourism, Sustainavility and Well-Being University of Algarve, 2019)The digital tourism ecosystem is changing driven by the massive use of new technologies and the increase of data generated ...
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Mapping multispectral Digital Images using a Cloud Computing software: applications from UAV images
Palos Sánchez, Pedro Ramiro; Saura, José Ramón; Reyes Menéndez, Ana (Elsevier Ltd, 2019)Due to technology development related to agricultural production, aircrafts such as the Unmanned Aerial Vehicle (UAV) and ...
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Marketing a través de aplicaciones móviles de turismo (m-tourism): un estudio exploratorio
Saura, José Ramón; Palos Sánchez, Pedro Ramiro; Reyes Menéndez, Ana (Universidad de Sevilla, 2017)El uso de las aplicaciones móviles enfocadas al turismo (m-tourism) ha experimentado importantes cambios en la primera ...
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The Influence of Sociological Variables on Users’ Feelings about Programmatic Advertising and the Use of Ad-Blockers
Rus Arias, Enrique; Palos Sánchez, Pedro Ramiro; Reyes Menéndez, Ana (MDPI, 2021)The evolution of digital advertising, which is aimed at a mass audience, to programmatic advertising, which is aimed at ...
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Understanding User Behavioral Intention to Adopt a Search Engine that Promotes Sustainable Water Management
Reyes Menéndez, Ana; Saura, José Ramón; Palos Sánchez, Pedro Ramiro; Álvarez García, José (MDPI (Multidisciplinary Digital Publishing Institute), 2018)An increase in users’ online searches, the social concern for an efficient management of resources such as water, and the ...
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Users Acceptance of Location-Based Marketing Apps in Tourism Sector: an Exploratory Analysis
Palos Sánchez, Pedro Ramiro; Saura, José Ramón; Reyes Menéndez, Ana; Vásquez Esquivel, Ivonne (University of Algarve. Research Centre for Tourism, Sustainability and Well-being (CinTurs), 2018)Mobile devices are the most used technology tools to access the Internet since they allow access from anywhere. This ...