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Listar por autor "Ravina Ripoll, Rafael"
Mostrando ítems 1-7 de 7
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Una aproximación teórica para mejorar los resultados de innovación en las empresas desde la perspectiva del “Happiness Management”
Ravina Ripoll, Rafael; Villena Manzanares, Francisco; Gutiérrez Montoya, Guillermo Antonio (Universidad Politécnica Salesiana, 2017)En el presente artículo, se plantea una reflexión sobre cómo aumenta la productividad de la empresa cuando se fomenta el ...
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Business and Energy Efficiency in the Age of Industry 4.0: The Hulten, Broweus and Van Dijk Sensory Marketing Model Applied to Spanish Textile Stores during the COVID-19 Crisis
Jiménez-Marín, Gloria; Elías Zambrano, Rodrigo; Galiano Coronil, Araceli; Ravina Ripoll, Rafael (MDPI, 2021)Strategic and tactical factors come into play in shop competitiveness where, in addition to the products sold, other ...
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Children, Media and Food. A New Paradigm in Food Advertising, Social Marketing and Happiness Management
Elías Zambrano, Rodrigo; Jiménez-Marín, Gloria; Galiano Coronil, Araceli; Ravina Ripoll, Rafael (MDPI, 2021)The growing number of children who are obese or overweight in certain countries or geographical areas is a fact, as ...
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Emociones positivas y marketing social en el Facebook de las ONGDs
Galiano Coronil, Araceli; Ravina Ripoll, Rafael (Universidad de Sevilla, 2021)Existe un gran interés por la comunidad académica en medir las emociones positivas. Bajo este paraguas, surge una importante ...
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Artículo
Entrepreneurial culture, corporate imagen and export performance: an empirical study
Villena Manzanares, Francisco; Galiano Coronil, Araceli; Ravina Ripoll, Rafael (Asociación de Profesionales y Técnicos del CONICIT, 2018-12)The analysis of a company's internal capacities is one of the most striking challenges of business management. The purpose ...
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Food and beverage advertising aimed at spanish children issued through mobile devices: A study from a social marketing and happiness management perspective
Jiménez-Marín, Gloria; Elías Zambrano, Rodrigo; Galiano Coronil, Araceli; Ravina Ripoll, Rafael (MDPI Multidisciplinary Digital Publishing Institute, 2020)Eating Disorders (ED) and obesity are a pandemic in developed and developing societies. In 2018, Spanish Ministry of ...
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Artículo
The Ethics and Social Mission of Workers and their Relationship to Social Intrapreneurship
Galván Vela, Esthela; Mercader, Victor; Ravina Ripoll, Rafael (Universidad de Sevilla, 2023)Intrapreneurship (i.e., entrepreneurship arising within established organizations) is key to the development of the entities ...